CULTIVATE: a brand-in-brand (think Target's 'up & up') for gardening products.
My concept is to appeal to a new market of indoor/urban gardeners and inspire people to think about gardening in new ways.
![](https://cdn.myportfolio.com/4fe376c3-016c-488a-afd5-34eee798bc6e/f59b7a7b-4281-44da-9b20-75dc5076c24b_rw_3840.jpg?h=a10aebedfdcb1df7cf1a53e10aaf3e0f)
![](https://cdn.myportfolio.com/4fe376c3-016c-488a-afd5-34eee798bc6e/48d333a3-7e1b-464e-b675-6dcd4b9d1593_rw_3840.jpg?h=0c0be9de661479958daf3d79735ad379)
![](https://cdn.myportfolio.com/4fe376c3-016c-488a-afd5-34eee798bc6e/acf7dce0-7ced-46d6-a15f-226eb15b71fb_rw_1920.jpg?h=2ed85b0f07b363e313d0d46916a506f9)
![](https://cdn.myportfolio.com/4fe376c3-016c-488a-afd5-34eee798bc6e/525fd676-43b3-4bd9-9886-70c8233e387d_rw_1920.jpg?h=df4b9eae79a2325c34d6234c6498f481)
![](https://cdn.myportfolio.com/4fe376c3-016c-488a-afd5-34eee798bc6e/ccd843c9-2315-4220-9997-2fcfe99f6da1_rw_1920.jpg?h=4585786032df2be9374e75961d9e4bbb)
![](https://cdn.myportfolio.com/4fe376c3-016c-488a-afd5-34eee798bc6e/6c6fd264-d48e-44f8-99e7-ee4414854859_rw_1920.jpg?h=019a395d20e3058a49f38cb8e3e0bd01)
![](https://cdn.myportfolio.com/4fe376c3-016c-488a-afd5-34eee798bc6e/f6a2848a-7e1b-4d4f-afe0-00e822f4605c_rw_1920.jpg?h=be37454caed47b0e3e773ec5f2d47d73)
![](https://cdn.myportfolio.com/4fe376c3-016c-488a-afd5-34eee798bc6e/b4757f2f-f01d-4ecf-981c-60f6f5493639_rw_1920.jpg?h=f666fe68e29403795972f90d2ba00f79)
process and sketching
![graph paper guide](https://cdn.myportfolio.com/4fe376c3-016c-488a-afd5-34eee798bc6e/35cd5a24-bf1e-4e31-82c6-3f511c60b5cc_rw_1920.jpg?h=5b8a0ac882a202c451e1cf3f94642685)
graph paper guide
![letter sketches](https://cdn.myportfolio.com/4fe376c3-016c-488a-afd5-34eee798bc6e/77cc8d91-c1f3-45e2-bb63-e20050bc52c2_rw_1920.jpg?h=dfa862fa9ddd0222a85ff930be427142)
letter sketches
letter sketches
![graph and tracing papers](https://cdn.myportfolio.com/4fe376c3-016c-488a-afd5-34eee798bc6e/81d698c4-7319-42af-9657-34a4e1996600_rw_3840.jpg?h=2a0435319e4eac90cd44afa7fc50e94e)